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SIXT - Superbowl

Description
Shot entirely in a white studio, this campaign stripped everything down to what matters most—the cars. Clean, bold, and premium, every frame highlighted sleek design, dynamic motion, and Sixt’s signature attitude. High-key lighting made the vehicles pop, while precise camera moves created a feeling of power and performance. No cityscapes, no distractions—just Sixt in its purest form, dominating the OOH at the Super Bowl ad spaces in LA and Las Vegas.
Client
SIXT
Agency
Jung von Matt
Director
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