Lieferketten Gesetz - Hard Truths
- Description
- Lieferkettengesetz – Hard Truths This one was all about contrasts—glossy commercial vibes clashing with brutal reality. We shot big, with a 40-person crew, crafting polished frames that pulled you in before hitting with the hard truths for example in this vignette with statements like: "Made by children." The cigarette-style warning labels on clothing weren’t just props; they were a statement. Visually, we played with extremes—neon-lit supermarkets, slick boardrooms, a wild drag party—each setting pushing the message further. Clean compositions, sharp lighting, and just enough grit to keep it real. A project that looked like a fashion ad but hit like a punch.
- Client
- Initiative Lieferkettengesetz
- Agency
- Director
Behind the Scenes
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