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- Shot inside an actual IKEA store – but with the energy of a car commercial on caffeine. For the launch of IKEA Germany’s new 70s-inspired collection, we created a full-blown furniture car porn. Fast cuts. Bold transitions. Lens flares, whip pans, retro vibes. We treated every table like a muscle car, every lamp like a headlight. Funky details, loud style – and a custom track asking: If I were a piece of 70s furniture, what would I be? A social-first production that doesn’t take itself too seriously – but looks seriously good.
- Client
- Euronics
- Agency
- Jung von Matt
- Director
- Maximilian Hirsch & Jan Scheel