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Aveda - Nutriplenish

Description
For this spot, it was all about that organic, high-end glow. We shot in a lush, tropical environment to lean into Aveda’s plant-based DNA. I used a lot of natural backlight and lens flares to give the skin and the product a hydrated, vibrant look. The goal was to make the moisture feel tangible through the screen—balancing raw nature with a clean, commercial aesthetic.
Client
Aveda
Agency
The Charles
Director
Georgie Hudson

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